Highly effective Direct Marketing since 1999
We'll take your campaign to new heights
M2 Marketing is a Direct To Consumer Marketing Agency that provides expertise, systems, operations, and leadership to successfully develop and manage effective direct to consumer marketing campaigns. And while no two campaigns are alike, we have built this success around Four Unified Principles of Continual Optimization.
"The most important word in the vocabulary of advertising is TEST!"
Research, Financial Modeling, Analytics, Creative, and Campaign Management.
As a full-service Direct To Consumer Marketing Agency, we're with you 100% of the way.
Analytics! Analytics! Analytics!
We are known for our strong analytical capabilities that breakdown, trend and profile each project’s performance on an ongoing basis. At the core of this process is our internal and proprietary 360° performance software that will integrate, track and analyze your KPI’s.
Our system is quite literally the heartbeat of your campaign. Learn More...
No campaign is complete without awesome creative, and with a room full of awards, our creative team will expertly create, script and produce your advertising elements.
We specialize in television, microsite development, pre-roll & digital video, and social & digital advertising. Whatever your needs are, we have you covered.
Research, Strategy & Financial Viability
We begin each of our campaigns by thoroughly researching the competitive landscape to understand what is working and why, including offers, price points, claims, competitive media spends, digital advertising, and backend telemarketing strategies.
Based on this knowledge, we then develop a strategy of how and where to advertise by crafting the tactics for deployment such as compelling offers with powerful upsells, pricing strategies, and continuity tactics.
Once the strategy is established, we then use our proprietary financial models to help you forecast potential risk capital requirements, financial break-even, sales, profits, inventory units, and cash flow for your DRTV campaign.
Operations & Management
Our clients depend on us to help navigate the pitfalls of their campaigns, and one of the pitfalls we consistently see is not having the correct systems in place to manage the requirements of a high-end and professional direct response campaign.
We will erase this learning curve for you by bringing in the best of the best to support your efforts, and we'll do it in a way that is non-disruptive to your core business. Best of all, not only will we oversee the integration and setup process, but we will also manage these operations on a daily basis so that you don’t have to.
The most frequently requested areas of help are in Telemarketing, Media Planning & Buying, Fulfillment & Logistics, Microsite Design & Management, Routing & Distribution, and International Distribution.