Advanced Technological Innovation • Drive to Retail • Product Partnership
Meyer Corporation paves the way for the culinary industry by bringing innovative products to market that also adhere to the highest quality standards. Meyer asked M2 Marketing & Management to develop and manage a Long Form Direct Response Television (DRTV) campaign to support their flagship cookware brand Circulon.
The objective of the campaign was to educate consumers about the features and benefits of this revolutionary hard-anodized nonstick cookware collection as well as increase sales for the Circulon Symmetry product line. M2 provided a full range of services including Offer Strategy, Financial Modeling, Call Center Management, Microsite Development, Media Management and ongoing Campaign Optimization.
The Circulon campaign reached No. 20 on the IMS Top 100 Media Ranking Chart for Long Form DRTV industry. In addition to generating direct sales, Circulon’s DRTV marketing initiative soon surpassed expectations for the resulting retail lift and led to expanded in-store distribution.
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