M2 Marketing and Management Announces Partnership with Gibson Innovations

M2 Marketing and Management partners with global audio equipment leader, Gibson Innovations, to deliver a more enjoyable music powered fitness experience through integrated headphones.

Inspired by the athletic excellence of the world’s fastest man, Usain Bolt, Trainer headphones by Gibson are the first fully functional fitness headphones designed specifically to unlock the power of music to help motivate and heighten the user’s workout for a healthier lifestyle.

M2 Marketing and Management has been selected as the advertising agency to promote Trainer by Gibson through a Direct Response marketing campaign. Having executed a number of successful campaigns for top brands including Tracy Anderson, bareMinerals, Cuisinart, Dremel, and Oreck, M2 Marketing and Management offers a complete solution to create, manage, and support every aspect of a Direct Response marketing campaign and are experts in navigating this often complex world on behalf of their passionate and high profile clients.

“It is our pleasure to be collaborating with M2 Marketing as they are known for their unrivaled strategic strength and proven success in the Direct Marketing industry,” says Alexander Van der Heijden of Gibson Innovations. “With their knowledge and experience this partnership offers a strong collaboration for our initiatives to provide health enthusiasts a different approach to their fitness needs.”

“We are honored to be a part of Gibson’s Trainer headphones as they introduce a unique and modern approach to fitness. Our partnership strives to inform health and music enthusiasts of this advancement and we are confident that we can successfully support Gibson Innovations in the launch of this new and innovative brand into the fitness wearable’s segment,” says Kent Mora, President of M2 Marketing and Management.

What sets M2 Marketing apart from other agencies is the ability to closely track and analyze every aspect of a campaign to ensure maximum results. At the core of this process is an internal performance software that accurately tracks and analyzes the metrics. M2 Marketing’s strong analytical capabilities help breakdown, trend and profile each project’s performance on an ongoing basis. This allows for recommendations that improve the performance, effectiveness and efficiency to achieve a successful campaign.

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About M2 Marketing and Management
Established in 1999, M2 Marketing and Management is a Direct Marketing Agency headquartered in Orange County, California. M2 Marketing and Management offers a complete solution to create, manage, and support virtually every aspect of your Direct Marketing campaign. Whether new to the industry and need expert guidance on offer development, financial modeling, call centers, TV media, digital media, social media, performance analytics, fulfillment, online services, or just choose not to devote valuable internal resources to this intricate and time consuming process, M2 will become your DRTV marketing and management division.
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About Trainer by Gibson

Trainer by Gibson is a new health-focused brand inspired by and designed for an active lifestyle. Building on Gibson’s expertise in audio, consumer electronics and musical instruments, Trainer harnesses the power of music to help anybody who cares about fitness reach their potential. Innovative technology, powerful sound quality and contemporary designs are at its core. The first Trainer product is a pair of headphones that incorporate innovations never before brought together in one device. Trainer by Gibson has been created in partnership with Usain Bolt, the fastest man alive and six-time Track & Field Olympic Gold medalist.

About Gibson Innovations
Gibson Innovations is a global powerhouse and holds leading market positions in key categories including audio systems, docking stations, sound bars, headphones and connected audio. Its products deliver on its commitment to meaningful innovation in sound and entertainment. With its roots as the audio, video and multimedia division of Dutch electronics giant Royal Philips, the company's heritage includes the invention of the compact cassette recorder, CD, DVD and Blu-ray.