New Product Launch • Drive to Retail • Over 500,000 Units Sold • IMS Top 100
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While the initial goal was to self-liquid advertising and drive retail, the Griddler infomercial tested so successfully, benefitting from the 40-60% reduction in media costs by utilizing a DRTV campaign, that Cuisinart decided to use Long Form DRTV advertising as a standard part of their marketing mix.
As a testament to the success of the campaign, Cuisinart extended the relationship to further manage and produce sequel shows to provide longevity to the campaign.
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