Drive to Web • Subscription Based Model • OmniChannel Attribution • Customized User Experience
Gwynnie Bee is a trendy online clothing subscription that offers unlimited styles for women. It was founded by Christine Hunsicker over four years ago, and has been gaining momentum ever since. Gwynnie Bee provides women with various membership options where they can select 1, 3, or 5 articles of clothing at a time and have them delivered to their doorstep. Once she returns an item, the next item on her list is automatically shipped to her – creating a never-ending, rotating wardrobe. Women are encouraged to raid our closets as often as they would like - ensuring they’re always be on top of fashion trends and never need to wear the same outfit twice!
Gwynnie Bee contacted M2 Marketing to create a Direct Response Television (DRTV) campaign that was strong but also true to their identity. Christine wanted to build brand awareness and expand their customer acquisition. The goal of the campaign was to use both a Long Form and Short Form infomercial format to establish a connection and understanding of the service and brand, with a subsidized advertising campaign. Upon launching DRTV, Gwynnie Bee saw three times their normal web conversion and exceeded their CPA goal.
M2 curates data daily and optimizes DRTV media buying to maximize profitability and continue increasing results. Want to learn more about this campaign or how we can assist with yours? Contact us!