New Product Launch • Advanced Technological Innovation • Retail Lift • IMS Top 100
Hoover has established itself as one of the most trusted brands in America by designing quality home cleaning products for over 100 years. TTI Floor Care, Hoover’s parent company, brought M2 Marketing & Management on board to develop and manage a Long Form Direct Response Television (DRTV) campaign to support the launch of their Air Cordless line of premium vacuums.
The objective of the campaign was two fold: educate consumers about the cordless lithium ion battery and technological innovations of the entire product line, as well as generate direct sales for the newest model featuring a lift-off canister called the Air Cordless Lift. M2 provided a full range of services including Offer Strategy, Financial Modeling, Production, Call Center Management, Fulfillment Management, Merchant Processing and Media Management.
The Hoover campaign reached No. 9 on the IMS Top 100 Media Ranking Chart for Long Form DRTV. With the launch of the Long Form DRTV campaign, Hoover soon broadened its sales channels to include both Retail and Home Shopping (HSN) for the Air Cordless line of products.
Want to learn more about this campaign or how we can assist with yours? Contact us!