Renowned DRTV Marketer • New Customer Acquisition Campaign • Best Website Design of The Year Finalist
Omaha Steaks has been a premier provider of quality frozen foods for nearly 100 years. This well-established brand has successfully utilized short form DRTV to promote a variety of seasonal offerings during the winter holidays and Father’s Day. However, when they decided to test their first long form infomercial, they enlisted the expertise of M2 Marketing & Management to help guide the way.
The goal of the campaign was to use the longer infomercial format to expand brand awareness, generate more leads and increase sales for Omaha Steaks throughout the entire year so they were no longer as dependent upon seasonal spikes. To this end, M2 developed multiple long form media tests to determine the most effective offer strategy as well as launched a Moxie Award nominated website designed exclusively for the infomercial campaign.
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