Script to Screen and M2 Marketing and Management Partnering to Promote New Joe Cross Juicer
Direct Marketing Agencies Work With Joe Cross to Transform The Juicing Industry
LOS ANGELES, CA – (February XX, 2016) – Script to Screen and M2 Marketing & Management are pleased to announce a collaborative partnership with author and wellness advocate Joe Cross, star of the documentary film Fat, Sick and Nearly Dead, for the launch of the Joe Cross Juicer.
The Joe Cross Juicer features the world’s first micronutrient solution with revolutionary Cold Spin Technology. Precision stainless steel blades and a high-grade Italian micro-mesh filter rotating at up to 10,000 revolutions per minute (RPM) extract vital micronutrients from fruits and vegetables. By separating the nutrient-rich juice from pulp in a fraction of a second, the juicer delivers nutritional benefits to support a body’s metabolism.
As leaders in Direct Response and Performance Marketing, Script to Screen and M2 Marketing and Management will be promoting the Joe Cross Juicer through a strategic television and digital advertising campaign.
Integrated Direct Response Agency Script to Screen produced the infomercial for the Joe Cross Juicer, highlighting the unique and superior design of the juicer that cleans easily and juices faster than most other juicers on the market. For 30 years, Script to Screen has created innovative, intelligent and effective brand response campaigns for clients ranging from Fortune 500 companies to advertising agencies, direct marketers, and entrepreneurs. Script to Screen has an incomparable success track record in the Direct Response industry, producing television ads that consistently outperform the response rates of other agencies in the industry.
“Working with Script to Screen and M2 Marketing and Management will help us raise awareness about new juicing technology and reach those who would benefit from the Joe Cross Juicer,” said Joe Cross. “Both companies are preceded by their outstanding reputation in the industry, and I am looking forward to seeing the results of their hard work.”
M2 Marketing and Management’s analytical capabilities help break down, trend and profile each project’s performance on an ongoing basis. At the core of this process is an internal performance software that accurately tracks and analyzes campaign metrics. This unique and specialized approach enables M2 Marketing and Management the ability to optimize the performance, effectiveness and efficiency of Key Performance Indicators to achieve a successful campaign.
“There is an increasing amount of health conscious consumers in today’s marketplace. These consumers are regularly searching for the latest and most advanced ways to support their healthy lifestyles,” says Kent Mora, President of M2 Marketing and Management. “M2 Marketing and Joe Cross are joining forces to provide and bring awareness to a more state-of-the-art way of juicing.”
About Joe Cross
Joe Cross is an Australian entrepreneur, author, filmmaker, and wellness advocate. He is most known for his documentary Fat, Sick & Nearly Dead in which he tells the story of his 60-day juice fast. A sequel, Fat Sick & Nearly Dead 2 was released just recently, and in March he will release his brand new documentary called The Kids Menu in which Joe tackles the lack of knowledge of what healthy foods are. Lack of access to healthy and affordable options. And the influence of negative role models, whether a parent, teacher or even a celebrity. He is also the founder and CEO of Reboot with Joe, a health and lifestyle brand.
Following the release of his documentary, Cross has published four books about juicing. In February 2014, Cross released his latest book titled The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel Amazing that became a New York Times best seller.
About M2 Marketing and Management
Established in 1999, M2 Marketing and Management is a Direct Marketing Agency headquartered in Orange County, California. M2 Marketing and Management offers a complete solution to create, manage, and support virtually every aspect of your Direct Marketing campaign. Whether new to the industry and need expert guidance on offer development, financial modeling, call centers, TV media, digital media, social media, performance analytics, fulfillment, online services, or just choose not to devote valuable internal resources to this intricate and time consuming process, M2 will become your DRTV marketing and management division.
For more information visit www.m2response.com.
About Script to Screen
Established in 1986, Script to Screen creates performance-driven television campaigns. Script to Screen offers a uniquely skilled and seasoned team of professionals experienced in brand response and performance marketing. Script to Screen’s list of clients includes Nescafé, Comcast, Omaha Steaks, Euro-Pro, Guthy-Renker, Conair, to name a few.