#15 on IMS Top 100 List • Most Successful Advertised Tool in Company History
In 2010, Tria Beauty enlisted M2 Marketing & Management and it's creative team to produce and manage an direct to consumer marketing campaign to introduce their Laser Hair Removal System to the marketplace. After finding success with earlier versions of their product on QVC and having Advertising Age name Tria one of "America's Hottest Brands” we knew this could be lightning in a bottle, and we were right!
The result, according to CEO Kevin Applebaum, “The Tria infomercial is the most successful marketing and advertising tool in the company’s history.” Tria’s success increased over all channels, with DRTV sales directly contributing to approximately 1/3 of the overall business. The following year after launching the infomercial, Tria Beauty was recognized by Deloitte as one of the fastest-growing technology companies in all of North America.
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