M2 Campaigns

Hoover has established itself as one of the most trusted brands in America by designing quality home cleaning products for over 100 years. TTI Floor Care, Hoover’s parent company, brought M2 Marketing & Management on board to develop and manage a Long Form Direct Response Television (DRTV) campaign to support the launch of their Air Cordless line of premium vacuums.

The objective of the campaign was two fold: educate consumers about the cordless lithium ion battery and technological innovations of the entire product line, as well as generate direct sales for the newest model featuring a lift-off canister called the Air Cordless Lift. M2 provided a full range of services including Offer Strategy, Financial Modeling, Production, Call Center Management, Fulfillment Management, Merchant Processing and Media Management.

The Hoover campaign reached No. 9 on the IMS Top 100 Media Ranking Chart for Long Form DRTV. With the launch of the Long Form DRTV campaign, Hoover soon broadened its sales channels to include both Retail and Home Shopping (HSN) for the Air Cordless line of products.

Want to learn more about this campaign or how we can assist with yours? Contact us!

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Keurig Green Mountain, Inc. (Keurig) is a leader in specialty coffee and innovative single-serve brewing systems. Committed to delivering exceptional coffee for more than 35 years, today Keurig® brewers and single serve hot beverages are in more than 20 million homes and offices throughout North America. In order to further expand their consumer base, Keurig® partnered with M2 Marketing and Management for a Direct Response television campaign featuring the Keurig® K50 brewer.

The focus of the campaign was to highlight the convenience of the Keurig® brewer along with the variety of K-Cup® pod brands available. M2 utilized their expertise in direct to consumer marketing strategy to develop a campaign that would effectively drive brand awareness and sales.  The media mix included long form and mid form (5 minute) television as well as digital ads.

“M2 has provided our company with an efficient and effective one-stop-shop for managing the day-to-day nuances of this multifaceted campaign,” said Scott Moffitt, Chief Brand and Beverage Officer at Keurig.

M2 provided a full range of services including Offer Strategy, Microsite Development, Call Center Management, Fulfillment Management, Results Analysis and ongoing Campaign Optimization.

Immediately following the successful launch of Keurig® K50 campaign, M2 also managed the D2C product launch for the new Keurig® K-Select model.  Both Keurig® campaigns achieved or exceeded their KPI goals. Call center conversions were 45% higher than industry norms and the microsite performance surpassed standard benchmarks by more than 200%. The Keurig® K50 brewer campaign reached No. 8 on the IMS Top 100 Media Ranking Chart for Long Form DRTV and the Keurig® K-Select campaign reached No. 16.

Gwynnie Bee is a trendy online clothing subscription that offers unlimited styles for women. It was founded by Christine Hunsicker over four years ago, and has been gaining momentum ever since. Gwynnie Bee provides women with various membership options where they can select 1, 3, or 5 articles of clothing at a time and have them delivered to their doorstep. Once she returns an item, the next item on her list is automatically shipped to her – creating a never-ending, rotating wardrobe. Women are encouraged to raid our closets as often as they would like – ensuring they’re always be on top of fashion trends and never need to wear the same outfit twice!

Gwynnie Bee contacted M2 Marketing to create a Direct Response Television (DRTV) campaign that was strong but also true to their identity. Christine wanted to build brand awareness and expand their customer acquisition. The goal of the campaign was to use both a Long Form and Short Form infomercial format to establish a connection and understanding of the service and brand, with a subsidized advertising campaign. Upon launching DRTV, Gwynnie Bee saw three times their normal web conversion and exceeded their CPA goal.

M2 curates data daily and optimizes DRTV media buying to maximize profitability and continue increasing results. Want to learn more about this campaign or how we can assist with yours? Contact us!

Tracy Anderson retained M2 Marketing & Management to develop and manage a direct to consumer television campaign for her Metamorphosis by Tracy Anderson fitness program. Up until that point, the program developed by Tracy, was taught only at her high-end fitness studios.

The goal of the campaign was to establish an independent profit center and to drive retail sales at QVC with international distributors. M2’s creative team developed and produced all of the program’s IP, produced a Long Form show as well as Short Form spots, and then M2 developed and managed all of the elements related to the launch and operation of a fitness product, including Business Planning, Financial Modeling, Product Development, Product Sourcing and Manufacturing, Inventory Management, Call Center Management, Media Planning and Management, Merchant Processing, Bad Debt Collections, and Media Financing.

A key creative element of the campaign was the extraordinary association with Hollywood celebrities, such as Courtney Cox, Molly Sims, Christy Turlington, Kristin Davis and Gwyneth Paltrow, who is featured as a testimonial in the campaign. Tracy is Gwyneth’s personal trainer.

The Metamorphosis by Tracy Anderson campaign was a tremendous success reaching No. 19 on the IMS Top 100 Media Ranking Chart and has sold in excess of half a million DVDs.

Want to learn more about this campaign or how we can assist with yours? Contact us!

Meyer Corporation paves the way for the culinary industry by bringing innovative products to market that also adhere to the highest quality standards. Meyer asked M2 Marketing & Management to develop and manage a Long Form Direct Response Television (DRTV) campaign to support their flagship cookware brand Circulon.

The objective of the campaign was to educate consumers about the features and benefits of this revolutionary hard-anodized nonstick cookware collection as well as increase sales for the Circulon Symmetry product line.  M2 provided a full range of services including Offer Strategy, Financial Modeling, Call Center Management, Microsite Development, Media Management and ongoing Campaign Optimization.

The Circulon campaign reached No. 20 on the IMS Top 100 Media Ranking Chart for Long Form DRTV industry.  In addition to generating direct sales, Circulon’s DRTV marketing initiative soon surpassed expectations for the resulting retail lift and led to expanded in-store distribution.

Want to learn more about this campaign or how we can assist with yours? Contact us!

Dirt Devil has been a leading brand of household cleaning products ever since its first hand vac debuted in 1984. TTI Floor Care, Dirt Devil’s parent company, asked M2 Marketing & Management to develop a short form Direct Response Television (DRTV) campaign to demonstrate the versatility of their newest product, the 360° Reach vacuum.

The primary objective of the campaign was to generate direct sales with a secondary goal of driving retail sales. While M2’s production team wrote and produced two 2-minute spots, the management team oversaw Offer Strategy, Financial Modeling, Call Center Management, Fulfillment Management, Merchant Processing and Media Management.

Immediately following the launch of the U.S. campaign, TTI hired M2 to also develop and manage a separate short form campaign in Canada designed to drive retail sales of the Dirt Devil 360° Reach. The 2-minute spot proved highly successful and provided an average weekly revenue lift of over 400% across their Canadian retail footprint.

Want to learn more about this campaign or how we can assist with yours? Contact us!